After I finished up with doing the social media-post for my business and was heading to Best Buy to see if I could get my cellphone repaired I had the thought that it has been a long time since I worked.
Here I was driving from the co-working space we rent to do work to a store to attempt to get my business phone fixed and my thought was I hadn’t worked that day. I was right in the middle of working and forgot.
Work is a weird part of my life because it hasn’t felt like work for a very long time. My daily tasks include taking client and potential client phone calls, posting on social media, and trying to figure just how Google ads work. I’ve had varying degrees of success with those through the years, but as I told someone the other day I need to change my goals so I can be rightfully disappointed.
The goal for the company is to add two new clients a week. In the month of June we added 14. I don’t need to do the math to know there aren’t seven weeks in a month. Therefore we are meeting and exceeding the current goal. The new goal should be 4-5 new clients a week or 16-20 a month. That would give me a right to be disappointed and a new marker to work towards.
Then it becomes about trying to figure out how to get those two to six new clients that we aren’t. Is it a conversion issue or is it an eyeball issue? Do I need ads somewhere they are not or do I need to divert money from lower performing ads into the higher performing ones? How do we go about accomplishing this?
The goal proceeds the task. Tasks without goals are busy work. A clear goal, with a clear purpose is the key to production, and that is really what my business is. Figuring out what the goals should be.
David Huzzard Writes 