The times before a big decision are always the scariest. There is no way to know if you are going to make the right decision without making it, and it feels like the wrong decision will always be catastrophic.
I have a business decision to make and it scares me. I am in the process of weighing the pros and the cons of the decision and keep going back and forth in my mind. Yesterday it was a yes, but today it is a let me read the contract and do more research before signing this thing.
The issue is it has always been a risk and a gamble. That is how the offer was presented to me. If I put ad spend dollars into this it could take our business to the next level or I could be kissing that money goodbye. The thing is if this other company that we’d be giving the money to is successful the buy in will only increase in price.
This is when I miss my father the most. It was never live he fully understood business in the 2020s or even the 2010s but he did understand business. The parts that didn’t change. Being an early adapter to trends is beneficial if it is a trend that takes off, but the problem with being an early adapter is we never know which trends will take off.
My father was very risk adverse, and at times I have been a little too risk seeking. I told someone earlier this year that there is a line between an investment and a gamble. This decision is fully in the gamble basket. It doesn’t even flirt with the line.
I know what my father would say or ask. What if you put the money into what’s already working. What impact would that have, and would it be better than this other thing? And that last part is the big known unknown that’s going to bug me and there is only one way to find out. Sometimes you have to leap before you look.
David Huzzard Writes 