Listening to other people is one of the hardest things to do. If you’ve been reading these daily ramblings for awhile you might be seeing a pattern. I’m bad at relying on others, I’m bad at taking advice from others, and I am sure there are other instances where I am just bad at dealing with other people.
For years people have been telling me about the Facebook ads and how to make them work, and for years I’ve been trying things my way and never getting results. I finally decided to listen. I ran an ad and created an intake form, or Facebook created one for me. It is extremely bare bones. It asks name and e-mail address, but that is the information I’ve always been missing.
The next step, and if you’ve been on the internet you know it, is to put the e-mail addresses I collect into a CRM and periodically send e-mails to these people. It takes seven “touches” before a person buys.
Here I have people that have shown interest and now I need to create what they call a sales funnel. This is something I have never done before, because I’ve never listened to people. I have always used Google ads because I want interested buyers ready to buy now. On Facebook you’re getting more curious passersby that may one day possibly buy, but that initial interest has to be cultivated.
I’ve always viewed my sales strategy as being more patient. Waiting for the customer to come to me with a need and then guiding them to their destination. This is a little different. I can still be a guide and I can still help people reach their destination, but first I have to really sell it. I have to show them the value in our services through a coordinated marketing campaign.
Sounds terrifying. The next step is to figure out a schedule, and the easiest is Monday. On Mondays I e-mail everyone that has responded so far and we will see in seven weeks if those first people stop being browsers and turn into buyers or if everything is a complete failure and I need to go back to Google ads and maybe rework my copy on that.
David Huzzard Writes 