Awhile ago I mentioned using AI for my business. My justification was that you either ride the wave or get swept away by it. So far my use of AI has been sporadic and behind the scenes. However, yesterday I asked it if I was getting the most out of it and it said no. It also told me some useful information. It is a tool. Meant to be used as a tool. It is like an assistant and at times the world’s worst intern.
Proper use of it will increase and not replace human production. The issue with many tools is there are lots of people who will misuse or outright abuse them. AI is no different and I have a line when using it. After uploading a number of pet photos in it and asking it to suggest a marketing strategy I asked it to design a post focused on the Sunday Scaries. It spat out a photo realistic image, and I immediately nixed it. That is my line. AI is fine as long as it stays in its lane.
That is what it is. A helper, an assistant, not a replacement. I am the one with the final say and I am the one feeding it ideas. Already I am starting to question if it is having any influence on our business. It has decided that our big pillars our the relationships we build with our clients and their pets, the team aspect that allows us to always provide service, and the neighborhood feel of assigning staff members that live near the clients.
Perhaps writing this I am seeing some things to adjust. I do think we should focus on the problems we solve more than the services we provide, but we also need to highlight why our services are good and worthy to be the solution to those problems.
The issue comes in when people stop trusting themselves and start believing the AI. You wouldn’t take the advice on a hammer as to how to hammer a nail. The hammer is the tool. At all times you are in charge of the tool and how best to use it.
As AI grows more sophisticated and develops more of a human like personality that will become harder and harder. The future is going to be an interesting place, and I have a feeling it will be divided by people that understand the use of tools and ones that let the tools rule over them.
David Huzzard Writes 