When my mind goes blank I get a bit frightened. I sit here for a second and try and think of something to write, and no thoughts come. My mind is blank. Free of thoughts. That would be a good place to be if I were trying to meditate but I’m trying to write. That is when you get an opening paragraph like this.
Yesterday was a reset day. I had a fair amount of work in the morning with four interviews with job seekers and then I had nothing else to do for the rest of the day. I ended up doing a little bit more work in the evening as I wanted to look at our AdWords account and realized how messed up I had it.
I thought I had it in order, but I didn’t. It was all wrong and not optimized in any good direction. I had to get it to a better place, and I did a little bit. It got to a better place. I think it did anyway. I really have no idea. January is always our slowest month, but this January has been slower than normal it feels like. Revenue and visit count is up, but new clients are down. It frightens me.
My main gear is to worry. It is hard for me to get off of that. I keep asking and looking for different KPI’s for January and while the Google Analytics data says our website hits are up and all this we aren’t getting the contacts. Those hits aren’t turning into leads. We aren’t seeing a correlation to the bottom line and that is what worries me.
We’re in a crazy place as a world right now. Fluctuating between an attempt to go about our daily lives and then turning on the news and seeing how not normal things are. I should go back to when my mind was blank. That was a much better place to be. Thinking about stressful things causes stress, and while the ostrich method isn’t always the best it does have its uses. Mostly for situations beyond our control.
There is too much going on today. It is another day filled with work and as I dig deeper and deeper into everything we’ve been doing I am finding more and more that I have done wrong. At times it surprises me we have a business at all with how much I have done wrong. It goes to show the strength of the product if all the other pieces are abject failures.
This was a great writing adventure. I went from a clear head and excitement for the day to a load of self doubt and depression.
David Huzzard Writes 