I don’t like to think of myself as someone that chases optimization, and I don’t, but I also want things to be the best they can be. Part of that is my clarity over certainty approach. I am always learning something new and trying to implement it. I want everything to be the best and because there is no defined ideal I believe everything can be improved, because of that I tinker. It is what I do.
Sometimes, most of the time, it is for the good. In the last month plus I finally added meta tags and descriptions to our website, added a FAQ page, moved CTA buttons earlier on the service pages, created a decision matrix with off ramps that ends in a PDF checklist, tightened the wording on our website, deleted redundant sections, add alt descriptions to pictures, and created a blogging roadmap. Next up is creating city pages for VB, Chesapeake, and Norfolk.
It is a lot of changes in a short amount of time, but they have been a long time coming, and my no longer being afraid of the website is a good thing. I am starting to understand how a WordPress website works and how to work in it, but there does have to be a termination point.
City pages can’t instantly lead into hyper focused neighborhood pages. We have to have a period of stability at some point, but I don’t like stability. I like forward motion and if the motion stops then I feel like something is wrong. I am also doing all this while working on the SOPs and creating a fun and exciting secret project that will be revealed shortly. I also want to do some more exploring.
Last year my biggest issue was figuring out what to do with a day that didn’t involve walking dogs, and now that I have I want to keep forward momentum. I used to ask what would it look like if I worked 8 hours a day like a normal person and now I know. I would get a scary amount of stuff done.
David Huzzard Writes 