What I enjoy is momentum. I like it when things move forward. It feels good when I am getting things done. Yesterday I told someone that I am the scorpion and my website is the frog. That I need to keep working on it and working on it and working on it. That it never feels finished because it isn’t the top Google result and it never will be if I keep working on it.
In January I finally added an FAQ page. I used Chat GPT to make the task go faster and then that led me to ask it a question, “If I were you and you were me then how would you use me,” and it answered confusing pronouns and all. That set off a flurry of refining language on the site, finally adding meta title and tags, alt text for all images, increased blogging rhythm to weekly along with mapped out blog topics, a decision matrix from the homepage through the service pages and terminating in a pdf checklist, and early CTAs on the service pages.
Then January became February and I set off down a new project. Now that we had refined the language we revisited the FAQ page and refined the language there to match the rest of the site and then we dug back in to the service pages. I lopped off a part of the pet sitting page that annoyed me and I felt increased cognitive load on visitors, then we surfaced pricing sooner, and now I am building city pages to help increase local SEO further.
Once I get that done I need to stop. I need to be done with it for at least 30 days and any further changes need to be dictated by real data from GA4 or Search Console. Though I feel like if I only looked at GA4 data and used it to smooth website pain points it would have a lagging positive impact on the Search Console data. I just need to give myself permission to stop, a defined done point where the loop is closed, but city pages lead to neighborhood pages and before you know it I have an entire Southside dog walking a pet sitting wiki built (which might not be a bad idea), but I’m not a web builder. I should be building marketing models and creating smarter systems.
This is all to say that my need for momentum needs to end at some point, and that point should be today or tomorrow after the Norfolk city page is built.
David Huzzard Writes 