Part of my general psychosis is finding unconnected things and connecting them. I am very good at it. One of my recent analogy sprees has been connecting different sports analogies to marketing. This was evident yesterday when writing about the Joe Gibbs offense I grew up watching. It started because I originally said I wanted my marketing to resemble the old UNLV style of full court press on defense and fast break on offense. That morphed into 300 other analogies and then I asked the AI an interesting question yesterday.
I asked which pro wrestler my marketing resembles and it named Brett Hart and Kurt Angle. If you know me you understand why this might have both scared and delighted me. Brett Hart was my first favorite wrestler. He is one of the reasons I originally got into wrestling, and Kurt Angle was my favorite wrestler in High School. He’s why I got an A in speech class. It’s true. It’s damn true.
Then the AI asked me a question. It asked if our marketing behaved more like a baby face champion or a heel champion and when I thought about it we are more of a heel champion but someone like The Wrestling Machine Kurt Angle, Canadian Brett Hart, or in modern wrestling The Ring General Gunther. We project excellence in every facet of our marketing.
It might explain why for so many years I couldn’t figure out what our differentiator was because our purpose is to care for pets and if that isn’t being done then there is no reason to even do the job. Our real differentiator is in our reviews. Especially our recent ones. While all our competition is busy being the friendly neighborhood dog walker we are out here being Kraven the Hunter. We are professional.
Ruthless is not a term that is often thought of in the pet care industry but that is what our marketing needs to be. Show our professionalism at ever level. We are in ruthless pursuit of strengthen relationships with our clients and their pets and ever part of our marketing should display this.
David Huzzard Writes 