The Theory of Noticing

After my realization on Great Neck Meadows I made a simple rule for myself. Notice when you’re noticing. It wasn’t always that I needed this rule. At one point last year I noticed that Netflix took a strange tumble. They missed earnings because they had to pay back a massive amount of money to Brazil. This isn’t something that is always going to happen. Their next earnings report would be sans Brazil tax repayment. However what I didn’t count on was the confirmation bias of the go woke go broke crowd. The type that judge businesses by their stock price and not the stock price by the business.

For a long time I have considered Netflix one of the worst suggestions I made to my mother’s financial team. It has done nothing but drop and sit at the bottom of the portfolio and if I am being honest I would have told them to sell it long ago if it wasn’t my suggestion.

The case might be ready to turn around now. Netflix fell, fell, and fell some more, but finally it is starting to look like the world might be catching on to the largest streaming company in it, and that streaming company might have already reached a conclusion I came to this morning.

With Perishing Square reentering Netflix, CNBC, Robinhood, Reddit, and Joseph Carlson all talking about it on various platforms the discussion is reaching the, “Is this a good buy in 2026?” phase of online discourse and thanks to a discussion with someone that doesn’t understand the appeal of live TV I saw something I hadn’t seen before.

No body told you life would be this way. Two catalysts meet in the woods. The narrative latches onto one. The world heads in that direction, and the other lies forgotten on the forest floor. This is what happened when the switch from analog to digital took place at the exact same time as cable cost went through the roof and streaming TV took off. Nobody remembered how easy it used to be to watch network TV when all you needed were a pair of rabbit ears.

Under this new digital arrangement network TV is impossible to watch. You can’t just plug in a coax cable and get ABC, NBC, CBS, and Fox. It isn’t a thing anymore. Either you have a cable subscription or jump through the hoops of purchasing and installing a digital antenna. It is far easier to simply watch what is available streaming, and in 2026 Netflix is now making a much stronger effort to go get that baby they threw out with the bath water and nurse it back to health.

What’s old is new again is one of the oldest entertainment rules in human history for a reason, and it is looking like Netflix realized it and now investors are catching up.

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